Monday, February 11, 2013

Repackaging solid waste industry news as entertainment

Can a traditional print publisher covering the waste management industry present stories in a way that the general public might find interesting, maybe even entertaining?

Waste & Recycling News may have discovered the key to reaching its trade audience and the general public. It's a clever new weekly video called Curbside Live.

This week's edition covers three stories in less than four minutes.

It wisely leads and ends with stories of general appeal--a potential ban on Styrofoam food containers in New York City and Levi Strauss' new Waste Less jeans that use denim made from recycled plastic bottles.

In between, it sandwiches an industry story about Waste Management's major expansion via the acquisition of the nation's largest private recycler, Greenstar Recycling.

The visual report moves so sprightly that the average person won't even notice that they're consuming industry news.



In an era of information overload and limited attention spans, video is the way to go.
This trade publisher appears to have cracked the communication code.

We like it. What do you think?  Let us know in the opinion box below. If one is not visible, activate it by clicking on the tiny 'comments' link.

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